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School Resources

Planning for FAFSA Night and Beyond

The plan below offers: (1) strategies and resources for hosting a FAFSA Night at your school; and (2) additional ideas for encouraging FAFSA completion, many of which can be implemented even after FAFSA Night has taken place.

On FAFSA night, students and/or their parents would participate in a guided session that allows them to complete the FAFSA on-site. If possible, FAFSA Night should be facilitated by both school staff members and community volunteers, including a financial aid expert from a local university.

This plan should be considered as a set of guidelines, rather than a script to be followed precisely. You might consider modifying the sequence of events or using alternative resources. Even if you cannot implement all of the strategies we offer, any efforts you make could go a long way!

For an additional FAFSA Night plan to review, check out this great planning resource offered by the US Department of Education:

Federal Student Aid - How to Host a Financial Aid Event in Your Community

FAFSA Night Plan

Prior to the First Day of School

  1. Set the date

    We suggest hosting a FAFSA Night early in the school year, shortly after the first day that FAFSA can be submitted (October 1). Students who submit their FAFSA early will have the best opportunity to correct any processing errors and meet the deadlines for all of the schools and scholarships to which they apply.

  2. Set a target

    Target an overall FAFSA completion rate for high school seniors. Your target completion rate should be ambitious yet attainable – certainly, higher than completion rates from previous years.

    Review FAFSA completion rates for previous years to inform your goals FAFSA Tracker.

  3. Prepare to Track Student Progress

    Whether you use a spreadsheet or more sophisticated dashboard, keeping track of student progress will help you to focus on student demographics and follow up with individual students as needed.

  4. Create FAFSA Night section on school website

    The website should contain the following information:

    • Initial mention of FAFSA Night (date, time, location, purpose)
    • Where students can get help with their FAFSA applications (e.g. counseling office; this information will be specific to your school)

    Answers to the frequently asked questions (below); see Financial Aid Toolkit offered by the US Department of Education (US DOE)

    • What is financial aid and FAFSA?
    • Who is eligible for financial aid?
    • What types of financial aid are available?
    • What information and documents are required to complete the FAFSA?

  5. Create FAFSA Night section on your school Facebook profile

  6. Initial Tweet about FAFSA Night

  7. Assemble student & parent contact info

    Use available information on high school seniors to set up FAFSA Night e-mail listserv and list of recipients for text messaging. You could locate this info in your progress-tracking tool.

  8. Recruit volunteers

    • Ask your principal for time to discuss FAFSA Night during faculty meetings; recruit colleagues

    • If possible, be sure to recruit at least one bilingual volunteer who could communicate with students and families in their home language

    • Send invitation letter to community partners, including local businesses, non-profits, and financial aid offices at local universities

      Sample invitation letter: Gear Up TN Planning Resources (See p. 33)

First Week of School

  1. Send FAFSA Night letter home

    • Send letter via hardcopy and e-mail; consider using school newsletter if available

    • Mention in the letter:

      • Date, time, location, and purpose of FAFSA Night
      • FAFSA Night website and Facebook profile
      • Where students can go to get help with completing their FAFSA

    • Check out some sample parent letters offered by You Can Afford College. Some of these examples pertain specifically to FAFSA Night; others focus more generally on FAFSA-related topics.

Second Week of School

  1. Send introductory FAFSA Night text message to parents and students

Third Through Fifth Weeks of School

  1. Give brief classroom presentations on financial aid and FAFSA Night

Sixth Week of School

  1. FAFSA Night reminders and signage

Seventh Week of School

  1. Have faculty and student leaders promote FAFSA Night in the morning announcements

Eighth Week of School (Week of Monday, October 1)

  1. Final reminders and preparation

    • Final e-mails and text messages to students and parents

      1. FAFSA Night now only 1 week away!
      2. Date, time, location of FAFSA Night
      3. Links to school website and additional resources

    • Make sure that all necessary equipment (e.g. computers) is available and in working condition

    • See checklist below for additional ideas:

      Gear Up TN Planning Resources (p. 48)

Ninth Week of School

  1. Host FAFSA Night!

Beyond FAFSA Night

Tenth Week of School (Week of Monday, October 15)

  1. Send thank you e-mails to parents, students, and community volunteers

Additional Strategies You Could Use Throughout the Year

  1. Student Recognition & Rewards

    The following strategies have effectively been used throughout the country to increase excitement about FAFSA

    • Instagram Campaign – counselors verify student completed the FAFSA; students post hashtag to Instagram

    • Raffle – conduct a raffle for students who complete the FAFSA; offer a prize for students whose names are randomly drawn

    • Discount prom tickets for students who complete the FAFSA

    • Offer a reward to the senior homeroom/advisory with the highest FAFSA completion rate

  2. Student Leadership

    • After students complete the FAFSA, recruit them to serve as FAFSA mentors for other students; get students involved in peer-to-peer text messaging

    • Establish a Student Ambassador Team to assist with leading promotions and events; for a Student Ambassador Toolkit, see You Can Afford College

  3. Year-Round Advertising

    • Use a screen saver image to encourage FAFSA completion year-round.

    • Ask faculty members or students to wear FAFSA tee-shirts to school on designated days, or whenever they want.

  4. Year-Round Info Sessions

    • Designate particular days of the week for students to discuss financial literacy with local volunteers or adults at school. For example: “Tuition Tuesdays” or "Lunch and Learn".

    • Ask community centers and faith-based organizations to get involved by distributing resources.

  5. Make it mandatory

    • Consider making FAFSA completion a graduation requirement

    • Make FAFSA completion an official assignment for an academic course

  6. Extended text messaging campaign

    • Partner with local colleges and universities to set up a texting tool that allows high school seniors who have been accepted to college to communicate with college counselors regarding key deadlines and related information.


Education Week Blogs. (2016). Using Texts to ‘Nudge’ Students on Financial Aid. Retrieved from:

Federal Student Aid. Retrieved from:

Financial Aid Toolkit - US Department of Education (US DOE). (2017). How to Host a Financial Aid Event in your Community. Retrieved from:
See also:

Gear Up TN. (2018). TN FAFSA Frenzy. Tennessee Higher Education Commission. Retrieved from:

Pennsylvania Higher Education Assisstance Agency (PHEAA)

Road Map Project. Some ideas were used from a presentation no longer available entitled "FAFSA Completion Best Practices and Planning". Originally retrieved from:

US Department of Education (US DOE). (2017). 7 Ways to Promote FAFSA Completion at Your School. Retrieved from: